Head of Marketing Printing & Packaging (m/f/x)

  • Ort: Hamburg, Norderstedt - tesa Headquarter
  • Einstieg als: Manager
  • Tätigkeitsbereich: Marketing

 

Das sind Ihre Aufgaben

We are seeking a highly experienced and visionary Head of Marketing (m/f/x) to lead the marketing strategy for our Printing and Packaging Solutions business unit. The ideal candidate will bring extensive expertise in the flexible packaging or labeling industry, demonstrating a proven track record of driving innovative marketing initiatives, market growth, and brand positioning in these sectors.

Key Responsibilities:

  • Strategic Leadership:
    • Develop and execute the global marketing strategy for the Printing and Packaging Solutions business unit.
    • Align marketing objectives with the overall business goals to ensure sustainable growth and market leadership.
  • Market Analysis & Insights:
    • Conduct comprehensive market research to identify trends, customer needs, and competitive dynamics within the flexible packaging and labeling industries.
    • Leverage insights to shape product positioning, value propositions, and go-to-market strategies.
  • Brand Management:
    • Strengthen brand equity by developing and implementing consistent and impactful branding initiatives.
    • Oversee the creation of marketing materials that align with the brand identity and resonate with target audiences.
  • Product Marketing:
    • Leading the product management team and collaborate with R&D to successfully launch innovative products tailored to customer requirements.
    • Design marketing campaigns that highlight product benefits and differentiation in a competitive market.
  • Digital Marketing & Lead Generation:
    • Drive the adoption of digital marketing strategies, including SEO, PPC, content marketing, and social media campaigns.
    • Implement lead generation programs to support the sales pipeline and boost customer acquisition.
  • Team Leadership:
    • Build, mentor, and lead a high-performing product management team and collaborate with local marketing teams across multiple regions.
    • Foster a collaborative environment to ensure alignment between marketing, sales, and other business functions.
  • Event Management:
    • Oversee the organization and participation in industry trade shows, exhibitions, and customer events.
    • Develop strategies to maximize ROI from event participation.

Das ist Ihr Profil

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
  • 10+ years of experience in marketing within the flexible packaging or labeling industries
  • Proven track record of driving successful marketing strategies and delivering measurable business results
  • Strong understanding of B2B marketing dynamics and industrial manufacturing processes
  • Expertise in digital marketing tools and techniques
  • Exceptional leadership, communication, and stakeholder management skills
  • Strategic thinker with a hands-on approach to execution
  • Results-driven and focused on achieving measurable outcomes
  • Highly collaborative, with the ability to influence and align cross-functional teams
  • Adaptable to a fast-paced and dynamic business environment
  • Proficiency in English; additional languages are a plus

Was Sie erwartet

tesa ist einer der weltweit führenden Hersteller von Klebebandlösungen mit einem Sortiment von mehr als 7.000 verschiedenen Produkten.  Mit Leidenschaft für Technologie treiben wir Innovation, Zuverlässigkeit und Nachhaltigkeit voran, um die Zukunft jeden Tag ein Stück besser zu machen.

Unsere Lösungen bereichern die Arbeit, Produkte und das Leben in einer Vielzahl von Branchen, zum Beispiel der Automobil- oder Elektronikindustrie, aber auch bei Ihnen Zuhause. Damit sprechen wir ein breites Industriesegment, aber auch Sie ganz persönlich an.

Sie werden sicher überrascht sein, wo unsere innovativen Klebebandlösungen überall zu finden sind. Von der Batterie in Elektroautos, über das Display Ihres Mobiltelefons bis hin zum Aufzug in Ihrem Gebäude, tesa hält die Welt zusammen. Und das seit mehr als 125 Jahren.

Zurück Bewerben