Working Student Marcom Team BU Automotive (m/w/d)
- Ort: Hamburg, Norderstedt - tesa Headquarter
- Einstieg als: Werkstudenten
- Tätigkeitsbereich: Marketing
Das sind Ihre Aufgaben
We are looking for a dynamic and motivated Working Student to join our BU Automotive B2B marketing team and support digital and non-digital marketing activities across Europe. In this role, you will work closely with the regional marketing team to help execute yearly marketing programs for selected market segments. You will play an essential role in developing and implementing digital marketing campaigns across multiple channels, including social media, websites, CRM, and account-based marketing. This position offers hands-on experience in a global company, with opportunities to gain insights into various aspects of marketing, campaign management, and data-driven strategies.
- Assist with digital and non-digital marketing activities for annual programs targeting European market segments.
- Contribute to account-based marketing strategies designed for specific customer groups.
- Support the creation, localization, and implementation of multi-channel marketing campaigns across websites, social media, and email platforms.
- Adapt and customize marketing assets for local markets, ensuring content is optimized for lead generation and regional relevance.
- Help plan and execute customer-facing events, including trade shows, tech days, and HQ visits, coordinating with internal and external stakeholders.
- Maintain and leverage CRM data to support personalized communication and targeted outreach.
- Track, analyze, and report on campaign performance metrics to identify insights and optimize marketing strategies.
Das ist Ihr Profil
Must-Haves
- Basic understanding of digital marketing channels, including social media, SEO, and email marketing.
- Proficiency in Microsoft Office tools such as Word, Excel, and PowerPoint.
Nice-to-Haves
- Familiarity with digital analytics tools like Google Analytics or similar platforms.
- Previous experience as an intern or working student in marketing or digital media.
- Exposure to event coordination or support, including vendor and team collaboration.
- Knowledge of CRM systems for data management and targeted outreach.
- Strong organizational skills and attention to detail to manage multiple tasks effectively.
- Creative thinking with the ability to contribute to content development initiatives.
Was Sie erwartet
tesa ist einer der weltweit führenden Hersteller von Klebebandlösungen mit einem Sortiment von mehr als 7.000 verschiedenen Produkten. Mit Leidenschaft für Technologie treiben wir Innovation, Zuverlässigkeit und Nachhaltigkeit voran, um die Zukunft jeden Tag ein Stück besser zu machen.
Unsere Lösungen bereichern die Arbeit, Produkte und das Leben in einer Vielzahl von Branchen, zum Beispiel der Automobil- oder Elektronikindustrie, aber auch bei Ihnen Zuhause. Damit sprechen wir ein breites Industriesegment, aber auch Sie ganz persönlich an.
Sie werden sicher überrascht sein, wo unsere innovativen Klebebandlösungen überall zu finden sind. Von der Batterie in Elektroautos, über das Display Ihres Mobiltelefons bis hin zum Aufzug in Ihrem Gebäude, tesa hält die Welt zusammen. Und das seit mehr als 125 Jahren.