Werkstudent Digital Marketing & Communications (m/f/x)

  • Ort: Hamburg, Norderstedt - tesa Headquarter
  • Einstieg als: Werkstudenten
  • Tätigkeitsbereich: Marketing
  • Referenznummer: 2025-0513
  • Abteilung: DMC Digital Marketing & Communication Europe
  • Maximal erreichbare Entgeltgruppe: Praktikantenvergütung
  • Vertrag: befristet auf bis zu 1 Jahr

 

Das sind Ihre Aufgaben

We are looking for a dynamic and motivated Working Student to join our B2B Digital Marketing & Communications team and support digital and non-digital marketing activities across Europe. In this role, you will work closely with the regional marketing team to help execute yearly marketing programs for all industry BUs. You will play an essential role in developing and implementing digital marketing campaigns across multiple channels, including social media, websites, CRM, and account-based marketing. This position offers hands-on experience in a global company, with opportunities to gain insights into various aspects of marketing, campaign management, and data-driven strategies.

  • CRM and Data Management

    • Maintain and utilize CRM marketing data to support customized communication activities and targeted outreach.
    • Marketing Automation Tool Support for newsletter, emailing activities & customer journeys

  • Marketing Program Support

    • Assist in executing digital and non-digital marketing activities related to yearly marketing programs for European BUs
    • Contribute to account-based marketing (ABM) activities targeting specific customer segments.

  • Campaign Development and Implementation

    • Support the development, localization, and execution of digital marketing campaigns across websites, social media, and other online platforms in the region.
    • Work on multi-channel marketing campaigns that incorporate SEO, social media, inbound marketing, email, and events to drive customer acquisition.

  • Content Creation and Localization

    • Assist in creating, localizing, and customizing marketing and communication assets tailored to regional and local needs.
    • Customize master content to better engage target audiences and generate more leads for the sales funnel.
    • Exploration of AI tools for content creation

  • Event Coordination

    • Help deploy specific customer events such as fairs, tech days, and HQ visits.
    • Coordinate with internal teams and external vendors to ensure successful execution of events.

  • Performance Measurement and Reporting

    • Track, analyze, and report on key performance metrics for campaigns, optimizing strategies based on results.

Das ist Ihr Profil

  • Skills and Knowledge

    • Basic understanding of Marketing Automation and CRMs
    • Basic understanding of digital marketing channels (social media, SEO, email marketing, inbound marketing).
    • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and basic familiarity with Google Analytics or other digital analytics tools.
    • Strong organizational and multitasking skills, with attention to detail.
    • Creative mindset with the ability to contribute ideas to content creation and localization.

  • Experience

    • Prior internship or working student experience in marketing, digital media, or communications is beneficial but not required.
    • Experience with event coordination is an advantage.

  • Personal Attributes

    • Team player with strong communication skills.
    • Self-motivated, proactive, and eager to learn in a fast-paced environment.
    • Analytical thinker with the ability to interpret data and metrics for strategic recommendations.
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