Marketing Manager Modern Trade DACH (m/f/x)
- Ort: Hamburg, Norderstedt - tesa Headquarter
- Einstieg als: Absolventen
- Tätigkeitsbereich: Marketing
- Referenznummer: 2024-0620
- Abteilung: Marketing Modern Trade DACH
- Maximal erreichbare Entgeltgruppe: E13
- Vertrag: unbefristet
Das sind Ihre Aufgaben
- Mutual Bottom-up proposal for the Annual Business Plan together with sales based on defined international key projects
- Plan, organize, monitor and steer all trade marketing activities (e-retail and stationary) i.e. local price and promotion, for the responsible categories
- Take full responsibility of the marketing budget within the dedicated categories
- Manage the localization process of the international commercial packages to ensure successful launches in coordination with Brand & Media, S&C Team, IMM and sales segments
- Develop and implement the POS strategy in alignment with the S&C team
- Strengthen the collaboration between marketing and sales by joining KAM at customer visits to present marketing concepts
- Own the local dedicated product assortment from a marketing perspective (product life cycle, pricing, communication)
- Gain expert knowledge in the dedicated categories and channels by gathering and exchanging market data (GfK, customers sell-out data, competition, products)
- Enable the sales force to represent the brand and our product assortment towards trade partners and push sales
Das ist Ihr Profil
- Business Administration (Masters) or equivalent, preferred with a marketing/innovation/business development focus
- At least three years of appropriate working experience in trade marketing, product, brand, innovation and/or digital marketing management
- Proven experience and success in development and launch of new, application-oriented product, marketing activation or business concepts
- Strategical-conceptual and entrepreneurial thinking
- Systematic approach as elaborating different topics, determination
- Experience with multidisciplinary teams, preferred in project management
- High self-motivation, excellent communication skills, assertiveness and team spirit
- Excellent verbal and written communication skills in English and German
- Profound Microsoft Office skills, strong Excel and analytical skills
- Knowledge of GfK/Nielsen market panels, Ideation and Collaboration tools of advantage
- Willingness to travel (20%)