Head of eCommerce Marketing (m/f/x)

  • Hamburg
  • Permanent
  • Full-time

 

Introduction

It all started with a self-adhesive tape. As an independent company, we now developself-adhesive solutions for industrial, trade, office and home applications. We assist ourend consumers in their creative everyday activities and help them to ease everyday life. In the automotive, paper, printing and electronic segments, we cooperate closely with our customers in the development of manufacturing processes and finished products. As one of the world’s market leaders, our intention is to continue growing in the future.

And how do you see your future?
 

Your Tasks

In our digital team, your task is to increase traffic on various newly developed tesa online sales channels – with a primary focus on marketplaces- in a holistic and performance-oriented manner. You will work in close cooperation with the responsible teams to pursue and achieve online sales targets. 

  • Generate traffic on the various customer journeys (B2B / B2C) in the relevant performance marketing channels (focus initially on various European B2C and B2B marketplaces)
  • Optimization of the marketing mix across all traffic channels (including SEO and content marketing)
  • Lead the definition and creation of an online marketing team eCommerce (internal / external)
  • Budget control and further development of performance marketing KPI Controlling
  • Experience with market-place campaigns on various platforms (including but not limited to AMS)
  • Hypothesis-based approach to working, applying “Test & Learn” methodology for fact based decision making 
  • Manage and steer a network of external agencies
  • Embody and spread of the customer-centered Approach
  • Subject matter expert, able to consult stakeholders and other Departments
  • Manage projects from concept, through planning and development until implementation and handover to line business
     

Your Profile

  • Completed university degree
  • Multiple years of relevant professional experience in the development of digital solutions as a product owner, concept or strategist
  • Deep understanding of performance marketing channels, specialization in marketplace onsite marketing
  • Experience in media budget and agency management
  • High affinity to IT and technology
  • Strong strategic vision and thinking, as well as daily operational management
  • Agile mindset, hands-on mentality and high customer orientation combined with curiosity and creativity
  • Enjoy working in interdisciplinary and international teams
  • Extensive agency network
  • English & German business fluent, other languages a plus

We offer

  • Attractive remuneration
  • Flexible working (flexitime / sabbatical)
  • Further education and development perspectives
  • Interdisciplinary and cross-departmental career opportunities
  • Occupational pension provision
  • Numerous offers for employees, such as
  • health promotion, sports and leisure activities, employee discounts, and much more (including tesa Bike, the company's own fitness studio, prevention Options)