Content & Digital Marketing Manager (m/f/x)

  • Location: Norderstedt
  • Entry as: Permanent
  • Full-time



 Welcome to tesa. We create adhesive solutions that improve the work, products and lives of our customers. In our domestic market, we are known by 98% of the people. Innovations and new technologies are the core of our success. Not only in homes and offices, but also in smartphones, displays, cars, airplanes or roof-mounted photovoltaic systems: One of tesa’s 7.000 products is probably sticking somewhere around you, often unnoticed, in a wide range of daily applications. tesa holds the world together. We are present in 42 countries with around 5.000 employees, operate 14 plants, production facilities and large technology centers in Europe, Asia and North America. As a wholly owned subsidiary of Beiersdorf AG, we are part of a group with a long tradition, strong values and a good corporate culture.  

Your Tasks

Content Creation and Management

  • Conception and implementation of compelling content for selected topics and personas in collaboration with key stakeholders from Marketing, Sales, and Research & Development
  • Development of an international content strategy
  • Providing entertaining and informative content within the global tesa Automotive organization
  • Regular preparation of analyses and derivation of optimization measures

Lead Generation and Management

  • Planning, implementation, and optimization of target group specific campaigns
  • Responsibility for definition, tracking, analysis, and reporting of relevant Marketing KPIs
  • Collaboration on the introduction of a campaign management tool for automated B2B campaigns

Project Management and Agency Governance

  • Collaborate across functions and business units to deliver an effective content marketing strategy and content plan to achieve business objectives
  • Oversee all content creation activities and ensure consistent and cohesive representation of tesa Automotive across all channels globally
  • Agency control and management of budgets

Market Analysis and Competitive Intelligence

  • Analysis regarding market and benchmarking
  • Uncovering new potentials in digital marketing and developing innovative marketing ideas

Your Profile


  • Successfully completed studies preferably with a focus on Marketing or a comparable qualification
  • Relevant professional experience in Content Creation & Management as well as Lead Generation & Management
  • Experience in operational Campaign Management using appropriate tools
  • Strong customer focus and understanding of customer inquiries
  • A flair for creative content and the ability to think cross-media
  • Conceptual and technical knowlegde of SEO and SEA measures
  • Analytical and solution-oriented mindset coupled with a high affinity for numbers and an independent way of working
  • Very good German and English skills (written and spoken)

We offer

  • Attractive remuneration
  • Flexible working
  • Further education and development perspectives
  • Interdisciplinary and cross-departmental career opportunities
  • Occupational pension provision
  • Numerous offers for employees, such as health promotion, sports and leisure activities, employee discounts, and much more (including tesa Bike, the company's own fitness studio, prevention options)