International Brand Manager Consumer(m/f/d)

  • Location: ​Hamburg, Norderstedt - tesa Headquarter
  • Entry as: Permanent
  • Work Area: Marketing

 

What you will do

  • Translate tesa Consumer Masterbrand positioning into initiatives to deliver a remarkable brand experience and win with consumers at all touchpoints
  • Drive development of Master Packaging Designs & ensure brand consistency throughout the category specific implementation & roll-out of new Packaging Design Guidelines across various product categories in close collaboration with Product Management colleagues
  • Accelerate brand building, engagement and conversion by defining tesa specific content standards & brand appearance across key touchpoints
  • Monitor, analyze and evaluate the output quality & effectiveness of defined activities, derive learnings and corrective actions to optimize the performance based on defined KPIs
  • Responsibility for the target group specific planning, conception and production of 360° Campaigns & Master Content on brand, category and product level
  • Achieve brand consistency in the markets by synchronizing content implementation & coordinating a streamlined international localization process
  • Act as a trend scout for our brand: Identify, shape, and execute growth opportunities, trends & innovative ideas to push forward our brand strategy and experience
  • Steering & coordination of agency partners and service providers
  • Budget planning & monitoring for your respective projects within agreed measures

What you will need

  • Completed university degree in economics, marketing or a comparable program
  • At least 4 years of professional experience in Brand Management in a Consumer Goods / FMCG context and a digital environment
  • Proven track record in Packaging (Master) Design creation and related product content across all relevant touchpoints (online & offline)
  • Strong project management skills with experience in managing cross-functional projects
  • Experience in agency steering
  • Sensitivity to working across markets and cultures
  • Agile mindset, hands-on mentality and high sense of consumer centricity combined with curiosity, creativity and fun working in interdisciplinary and international teams
  • First experience in 360° Content and Campaign Development with external Agencies (creative development & full production process) is a plus
  • Excellent interpersonal, communication and presentation skills
  • English business fluent, German and other languages an advantage

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products.  With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.