Digital MarCom Manager East Europe (f/m/x)

  • Location: ​Hamburg, Norderstedt - tesa Headquarter, Home Office
  • Entry as: limited to max. 2 years
  • Work Area: Marketing

 

What you will do

Job Description:

We are currently seeking a skilled and experienced contract based  MarCom-Digital Manager to join our team for a 24-month contract. In this role, you will be responsible for local media planning for centrally steered campaigns in close collaboration with the International Media Manager. You will also play a vital role in the development of tesa's regional media strategy and regional digital footprint derived from the central media strategy for Modern Trade, Specialized Trade, and eCommerce channels.

Responsibilities:

  • Coordinate the local execution of digital marketing activities, including SEA, SEO, Display & Online Video, Social Media, Influencer Marketing, Community Management, LinkedIn, etc.
  • Share co-responsibility for managing tesa websites, including the localization process, CMS, PIM, MAM. Animate and keep the site updated, and track results during the transition period.
  • Implement the central social media strategy and enhance it with local insights.
  • Localize HQ master content for internal and external use, with support from local agencies/service providers.
  • Develop digital marketing content for "local business" products, where HQ does not provide a master content package.
  • Actively support iKAMs/RKAMs with developing skills for online store checks, performance analysis, customer meetings, and strategies for e-commerce development.
  • Manage and distribute localized digital content packages that meet customer needs.
  • Drive local retail media activities with our customers.
  • Brief marketing agencies/BUs on the need for support in relation to the delivery of different assets.
  • Take responsibility for managing the centrally assigned digital and campaign budget and report all agency fees.
  • Provide reporting on local media performance.

What you will need

Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience of min. 3 years in digital marketing, preferably in a similar role.
  • Strong knowledge of digital marketing channels and tools, including SEA, SEO, display advertising, social media, influencer marketing, etc.
  • Experience in website management and content localization.
  • Excellent communication and interpersonal skills.
  • Strong analytical and problem-solving abilities.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Fluent in English (both written and spoken) and Polish. Other languages are an advantage.
  • Please note that the successful candidate should be located in Poznan, Poland or willing to relocate there, additionally this role is Contract based.

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products.  With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.

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