Marketing Manager in Consumer & Craftsmen (m/f/x)

  • Location: ​Hamburg, Norderstedt - tesa Headquarter
  • Entry as: Permanent
  • Work Area: Marketing

 

What you will do

We are seeking a dynamic and results-oriented International Marketing Manager to join our team and manage the marketing efforts for our B2C Consumer product assortments. In this role, you will be a key player in managing key product assortments and supporting the implementation of marketing strategies to drive sales and increase brand awareness.

  • Manage sustainable sales and profit performance of supervised product groups(s) pursuant to strategic orientation and objectives of the Business Unit and in alignment with the interfaces and regions/countries
  • Develop, coordinate and validate respective business cases and project plans  
  • Manage projects in accordance to tesa guidelines and processes, professional leadership of international/interdisciplinary project teams
  • Implement and monitor international innovation, product, marketing and communication concepts, stories and tools (international master, incl. digital media and product assets)
  • Assure an excellent user, usage and customer journey centricity expertise to create innovative, relevant and valued offers
  • Assure comprehensive knowledge regarding trends, markets and competition to provide competitive solutions

What you will need

  • Business Administration (Masters) or equivalent, preferred with a marketing/innovation/business development focus
  • At least three years of appropriate working experience in marketing, product, brand, innovation and/or digital marketing management in leading FMCG companies
  • Proven experience and success in exploration, development and launch of new, application-oriented product, marketing or business concepts
  • Analytical, strategical-conceptual and entrepreneurial thinking
  • Systematic approach as elaborating different topics, determination
  • Experience with multidisciplinary teams, preferred in project management
  • High self-motivation, excellent communication skills, assertiveness and team spirit
  • Passion for user and brand
  • Excellent verbal and written communication skills in English, German highly appreciated, additional other foreign language is of advantage
  • Knowledge of GfK/Nielsen market panels mandatory, Google Analytics, Ideation and Collaboration tools of advantage

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products.  With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.

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