Strategic Brand Manager (m/f/x)

  • Location: ​Hamburg, Norderstedt - tesa Headquarter
  • Entry as: limited to max. 2 years
  • Work Area: Marketing

 

What you will do

  • Develop and execute the yearly communication plan based on the marketing strategy and ABP sales input
  • Translate the brand strategy into a creative idea by designing a communication platform for overall brand and category communication. Define strategic communication framework incl. messaging that unifies all brand activities un-der one clear and compelling narrative
  • Develop category-specific communication concepts rooted in the brand strategy designing creative platforms for each category, including unified messaging frameworks, tailored communication plans and playbooks (look & feel, hero products, etc.)
  • Developing and managing integrated campaigns as well as creating assets (visuals, digital and social media content, and campaign toolkits) to ensure consistency and high-quality execution across all touchpoints
  • Cross-functional Collaboration: Work closely with product/categories and distribution channels (sales) ensuring that campaign development, social media management and asset creation are fully aligned with category strategies and sales requirements
  • Prepare creative briefs and manage the creative process with internal teams and external agencies, strong collaboration with media planning and social media

What you will need

  • Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field​
  • 7+ years of experience in brand management or marketing communications ideally in international, trade or FMCG environments​
  • Proven track record in building and managing strong consumer brands. Expertise in developing and executing communication plans and digital campaigns incl. Social Media (360° campaign experiences is a plus)​
  • Strong experience in concept creation, messaging hierarchies, category playbooks, and content​
  • High level of creativity, strategic thinking, and attention to detail​
  • Excellent project management skills, with the ability to manage multiple projects and stakeholders simultaneously​
  • Experience in briefing and managing creative agencies​
  • Excellent interpersonal, communication and presentation skills​
  • Excellentwritten and spoken English & German

What you can expect

tesa is one of the world's leading manufacturers of adhesive tape solutions, with a range of more than 7,000 products.  With passion for technology, we drive innovation, reliability, and sustainability to shape a better future.

Our solutions make a difference in the work, products, and lives of our customers across a variety of industries, including Automotive, Electronics, and Home applications. With this, we address a broad segment of business customers, but also you as a private consumer.

You might be surprised to discover the many places where our adhesive solutions are at work, from the battery in your electric car, to the display of your mobile phone, and even in the elevator in your building. Wherever you look, you'll find tesa - holding the world together since more than 125 years.

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