Marketing Manager in Consumer & Craftsmen (m/f/x)

  • Ort: Hamburg, Norderstedt - tesa Headquarter
  • Einstieg als: Professionals
  • Tätigkeitsbereich: Marketing
  • Referenznummer: 2024-0758
  • Abteilung: MUC NPBD
  • Maximal erreichbare Entgeltgruppe: AT (unrated)
  • Vertrag: Permanent

Your Tasks

We are seeking a dynamic and results-oriented International Marketing Manager to join our team and manage the marketing efforts for our B2C Consumer product assortments. In this role, you will be a key player in managing key product assortments and supporting the implementation of marketing strategies to drive sales and increase brand awareness.

  • Manage sustainable sales and profit performance of supervised product groups(s) pursuant to strategic orientation and objectives of the Business Unit and in alignment with the interfaces and regions/countries
  • Develop, coordinate and validate respective business cases and project plans  
  • Manage projects in accordance to tesa guidelines and processes, professional leadership of international/interdisciplinary project teams
  • Implement and monitor international innovation, product, marketing and communication concepts, stories and tools (international master, incl. digital media and product assets)
  • Assure an excellent user, usage and customer journey centricity expertise to create innovative, relevant and valued offers
  • Assure comprehensive knowledge regarding trends, markets and competition to provide competitive solutions

Your Profile

  • Business Administration (Masters) or equivalent, preferred with a marketing/innovation/business development focus
  • At least three years of appropriate working experience in marketing, product, brand, innovation and/or digital marketing management in leading FMCG companies
  • Proven experience and success in exploration, development and launch of new, application-oriented product, marketing or business concepts
  • Analytical, strategical-conceptual and entrepreneurial thinking
  • Systematic approach as elaborating different topics, determination
  • Experience with multidisciplinary teams, preferred in project management
  • High self-motivation, excellent communication skills, assertiveness and team spirit
  • Passion for user and brand
  • Excellent verbal and written communication skills in English, German highly appreciated, additional other foreign language is of advantage
  • Knowledge of GfK/Nielsen market panels mandatory, Google Analytics, Ideation and Collaboration tools of advantage
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